2 cup all purpose flour/maida or half-half of both the flours
1 tsp baking powder
1 tsp baking soda
a pinch of salt
1 1/2 cup orange juice
1/2 cup powdered jaggery or regular fine or powdered sugar (add more if required)
1/2 cup butter or any cooking oil
1 tsp orange zest
1 tbsp eggless vanilla custard powder or corn flour/corn starch(optional)

Preheat oven Preheat oven at 165°C/350°F. Grease & flour the baking tray, or line with parchment paper/Butter paper or simply with butter/ghee.
Sieve all purpose flour with corn starch/custard powder, a pinch of salt, baking powder and baking soda, 2-3 times. keep this sieved mixture aside.
In a bowl add sugar and oil/butter, with an electric beater/hand beater , beat this mixture of oil/butter and sugar till well blended and creamy.
I made fresh orange juice. you can use ready juice too. for making fresh juice, use an electric juicer. you can also blend the orange segments (seeds removed) and strain the juice.
add orange juice to the sugar and oil mixture. stir very well.|
Now add the sieved flour mixture and orange zest. mix everything very well. there should be no lumps in the cake batter. Pour the batter into grease pan, tap the pan from the sides so that excess air bubbles are released and the batter becomes even in the pan.
bake in the preheated oven for 30-35 minutes. When warm or cool, serve orange cake with tea or coffee. you can wrap the remaining cake and keep in the fridge. this cake stays good for about a week in the fridge.

1) I used fresh orange juice (approx. 3-4 oranges). you can use readymade juice too.
2) If using fresh orange juice, then make the juice just before you add it to the oil-sugar mixture. keeping orange juice for a long time can result in it getting bitter and spoiling the taste of the cake.
3) You can increase/decrease the amount of sugar based on sweetness of oranges( for me this measurement works perfect as I don’t like very sweet taste).
4)Custard powder/corn starch is optional.
5)You can add about 1 1/2-2 tsp orange zest too. to get a more dominant flavor of oranges, add orange extract or essence.